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About Sue Bagust


Sue Bagust has 30+ years experience as an advertising copywriter. She completed the Advertising certificate course at Royal Melbourne Institute of Technology in 1976 and was subsequently one of the first Australian writers to be invited by Ogilvy and Mather International to join their trainee copywriter program.

In 1980 Sue established Wordsmith, a freelance advertising and public relations business based in Melbourne offering copywriting skills to corporate, retail, real estate, direct mail and recruitment clients.

As well as writing print, radio and television commercials, she developed incentive programs for use as an external or in-house marketing tool and planned public relations programs, including writing editorials and press releases.

During this time, she worked for:

  • AAF Computers,
  • ACM Promotions,
  • Active Art Graphics,
  • Adcorp Australia,
  • Ad Factory at the Biltmore,
  • Armstrongs NJ,
  • Campaign Planning Activities,
  • Hayes Cowcher Daily,
  • MDA Mattingly,
  • The Media Machine Network PR,
  • Moffatt Sharp Advertising,
  • Ogilvy & Mather Australia,
  • The Pressure Point,
  • The Production Group,
  • Southbank Communications Group,
  • Syntax Advertising,
  • Tarrant Haysom and Manzie,
  • USP Needham,
  • VG&S Advertising and Marketing
  • Visual Images.

In 1991, Sue moved to Townsville in North Queensland and worked in advertising sales for a local newspaper as well as freelancing for advertising agencies.

In 1996 she launched Ideas Unlimited in North Queensland and created her first website for NQ Nursing Services.

In 1997 she started work at James Cook University, creating her first JCU website in 1998 for the Faculty of Science and Engineering. Other JCU websites Sue has worked on include Equal Opportunity, Halls of Residence and JCU Visitors site. At the same time, she completed the JCU Effective Communication certificate course.

Sue moved to live the Australian dream on five acres and a creek near Ravenshoe in tropical North Queensland in 2004 and began Ideas Unlimited on the Tablelands, continuing to work freelance for JCU.

In 2008, Sue and Ideas Unlimited moved to Gympie in South East Queensland, to a home where the tourist train runs through the backyard.

In 2009, Sue completed her Certificate IV in Training and Assessment on the Sunshine Coast and combined this with her copywriting experience to help create the new Orientation and Mentor program for Little Haven Palliative Care, as well as creating ongoing publicity for the Gympie Theatre Association for their dinner theatre productions. She also works as the publicist for Lightwire Theatrical Productions, which includes the 10x10 Short Play Festival, Interact Youth Drama and the Patti Stiles/Theatresports workshops.

If you'd like this knowledge and experience as the foundation for your next project, contact Ideas unlimited for a quote — it could be your best move for your continued success.